The Missing Branding Sauce in the Big Start-up Cuisine
Ok, so we all know that the cumulative impression of a brand is what makes consumers choose or prefer it over others. It forms an opinion in the mind appealing to the senses, emotions and the value it creates in their lives. But most start-ups seem to see this a littler lower in their list of priorities. Besides the core idea, the other two things that get prioritised: is the job to be done (JTBD) and the much imp business plan. But the brand, that lovely magic wand gets a "s
