The Missing Branding Sauce in the Big Start-up Cuisine
Ok, so we all know that the cumulative impression of a brand is what makes consumers choose or prefer it over others. It forms an opinion...
Time to Plan for the New Next
As things begin to open up and business leaders grapple with the new next, there are two questions arising. The first one is a basic one...
UpClose with your 'changing' Digital Strategy
You are all ready with what looks like a winning digital strategy with a category shaping roadmap. But what if you were told that this...
Data, Tracking, Targeting... How much is enough?
Marketers need to rethink targeting, tracking, privacy, data collection and its ethical usage, all over again. We need to clearly ask,...
Your Throbbing Start-Up Seeks Wings...
Twinkle Twinkle little Start up.. Imagine if Uber after series of brainstorming had concluded that innovation meant - building great...
