As things begin to open up and business leaders grapple with the new next, there are two questions arising. The first one is a basic one...

You are all ready with what looks like a winning digital strategy with a category shaping roadmap. But what if you were told that this...

Marketers need to rethink targeting, tracking, privacy, data collection and its ethical usage, all over again. We need to clearly ask,...

Twinkle Twinkle little Start up.. Imagine if Uber after series of brainstorming had concluded that innovation meant - building great...

Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some...