Influencer Marketing - The Silver Bullet. Lessons, Challenges and Opportunities.
Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise. Recently in one of the meetings with a large Influencer Agency, I wanted to know what they tell their clients. They were quick, 'The list of Influencers and their reach, interest, background, tone etc'. I heard, asked them, 'What else?’ They continued, ‘We gi
Did you know, the consumers who finally churned, came to your ‘Deactivate my Account’ page a month b
It is almost a given for a brand today to monitor its consumers across the journeys they take to purchase and beyond. Most companies have realised the importance to do so and many are already doing. But very few succeed to 'pick' what matters, generate the relevant insights and be able to ‘orchestrate’ these journeys to their advantage. One of the big tasks for a brand rests on delivering a great experience to its consumers. That experience should drive engagement and enable
Why you need a Digital Consultancy?
A Digital Consultancy will give back more. Its time to make sense of the dynamic digital world and create a winning advantage. Read here.