UpClose with your 'changing' Digital Strategy
You are all ready with what looks like a winning digital strategy with a category shaping roadmap. But what if you were told that this could be grossly irrelevant, or even counter productive? Or if it was doing the brand nothing more than just garnering a few shiny superficial brownie points? How does one look at a brand’s Digital strategy for short and long term both, with the same lens and build a framework that fits in with the big goals? First let’s check and tick what we
