Data, Tracking, Targeting... How much is enough?
Marketers need to rethink targeting, tracking, privacy, data collection and its ethical usage, all over again. We need to clearly ask, how much of data capture is enough. When a trainer at a workshop many years back showed a packed audience a dozen ghost sites in the background secretly tracking a user on a famous airlines website, it did create panic. Social media websites had just started to become the darling of digital marketing folks then. Data and privacy laws since the