Transforming Agency operations to maximise profits
A Digital Agency, a legacy brand for more than two decades wanted to capitalise on its strengths to push up bottomline, monetise (unpaid for) services and enhance work flows. We partnered with them to discover the strengths that existed within their own people and work. Through continuous assessment, from idea sessions to client meetings and solution pitches, we built a fresh cohesive unit that strengthened their core offering.
What was unique: Staying focussed on converting every hour into a billable hour.
Using technology to nurture creative role-play in kids
A Children's story telling app was looking to find opportunities in the space of audio stories; ranging from the age-old practice of Grand-parents telling stories to their grand children to today's children's self-learning /role-play methods using technology. We studied the age group of 3 year upwards till 13 years and based on the key insights of young parents, arrived at a core proposition to build our communication on. We created the brand proposition and its purpose so that creative communication could be sharp and aimed at generating reach and installs.
What was unique: Finding the right blend of technology, safe and minimal use of screen time; and the child's natural creative thinking skills that can help build healthy group interactions amongst them.
Building commerce by rewarding consumers for their social actions
A brand wanted to find success in the intersection of gamification, engagement and the reward, by rewarding consumers for their interactions on social media through tokens. We realised this was about creating a completely new method of consumer engagement. We examined each consumer journey to find their motivations and drivers as they interacted with the brands they admired. It was not just about engagement but also about commerce and deep analytics.
What was unique: Starting with sports teams and media brands we built a new world of commerce, monetising each interaction to fuel growth for these brands.
Generating empathy amongst youth for their lonely parents
And NGO that was helping reclaim life for deserted old parents wanted to create a realisation amongst the younger generation about the misery of their old parents and find ways to feel inspired to continue the connect. We used a two pronged strategy: On one level we targeted moments in the young adults life which provokes subtle awakening; and secondly showcased uniquely fulfilling moments at the elderly township so it doesn't get construed as a help demand.
What was unique: We amplified the peacefully enriching environment to create positive attractiveness and not position it as a 'call for help'
Creating a winning creative proposition for an AI Platform
A California based cognitive AI platform wanted to launch its product in the market. We were tasked to create their business and creative proposition ground up starting from their name to designing of collaterals and building a complete digital marketing plan. We built their brand positioning, digital roadmap, PR and communication strategy and included content and new ideas that covered Social Media channels and a new Website
What was unique: We conducted workshops with India and US teams to collaboratively arrive at a sharp proposition that builds credibility across the B2B audience and amongst stakeholders like Gartner.
Refreshing a brand to be relevant in a 'connected world'
Transforming a two decade old company in the business of creating convergence in Unified Communication, to ensure better consumer delivery and efficiency in operations. The mandate was to re-stage the brand and refresh its offering, targeting at a new "connected-world consumer" that was changing very rapidly. We conducted several strategic business springboards to uncover category challenges and align the opportunities with the brand's vision.
What was unique: A phased approach with learnings after each phase to build incremental steps forward from business proposition to communication strategy and creative collaterals
Launching services in an international market
A software brand working for Banking and Financial Services clients wanted to explore UK market and expand its operations there. We wanted to bring out their best Indian case studies and use them to build attractiveness, as they got ready to make a mark in UK. Their entire brand proposition was revised to show a promising service provider with a stellar record and a dedicated development team back in India
What was unique: Scanning through the UK business landscape to find the meeting point of the challenges business leaders face in that market and the gaps in offerings by the current suppliers
Converting real world success stories into learning assignments
A leading eLearning brand wanted to bring real market success stories in the form of learning material for students to imbibe and use in their projects.
We were tasked with identifying those stories, creating the use cases and then presenting them to the students with an additional challenge.
What was unique: Culminating the learning loop with an online interaction that provides the students with multiple insights into each aspect of the success story
Generating intent to donate, after analysing donor's journey
An NGO working for underprivileged children's rights looked at optimising their donor's journey. We were to look at their data and derive inferences on various parameters that can help them raise funds. We analysed their digital properties, social handles and outreach programmes to provide insights.
What was unique: Building empathy from children's own voices and embedding them at moments where a potential donor could be impacted