What i learnt one Sunday at a store !
Omnnichannel strategy for retail brands to win and succeed in this connected world
Brands need to do 'more' in Digital.
Brands cant do or behave in the same way, in Digital. Much more is needed. Lets find out.
Omnichannel world. What is it?
There was a time when we - a small team of digital marketers - had put together a cyber boutique, a first in India, which had collections from fashion designers and aimed to sell to the US/UK market. There was no eCommerce back then. Just Commerce. Someone would see the dress, send an email and enable that transaction to happen in offline. That was then. Today there are hundred reasons we surf the Internet for. We interact with brands, tell them our requirements.. even storie