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December 27, 2017

Twinkle Twinkle little Start up.. 

Imagine if Uber after series of brainstorming had concluded that innovation meant - building great comfortable taxis for commuters. Good for us they didn’t do that, instead picked a different insight. They saw the pain people went through while booking cabs and simp...

August 14, 2017

Omnnichannel strategy for retail brands to win and succeed in this connected world

August 1, 2017

There was a time when we - a small team of digital marketers - had put together a cyber boutique, a first in India, which had collections from fashion designers and aimed to sell to the US/UK market. There was no eCommerce back then. Just Commerce. Someone would see the dress, send an email and enab...

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Data, Tracking, Targeting... How much is enough?

May 2, 2018

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