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August 14, 2017

Omnnichannel strategy for retail brands to win and succeed in this connected world

August 1, 2017

There was a time when we - a small team of digital marketers - had put together a cyber boutique, a first in India, which had collections from fashion designers and aimed to sell to the US/UK market. There was no eCommerce back then. Just Commerce. Someone would see the dress, send an email and enab...

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Data, Tracking, Targeting... How much is enough?

May 2, 2018

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