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August 14, 2017

Omnnichannel strategy for retail brands to win and succeed in this connected world

August 8, 2017

Brands cant do or behave in the same way, in Digital. Much more is needed. Lets find out.

August 1, 2017

There was a time when we - a small team of digital marketers - had put together a cyber boutique, a first in India, which had collections from fashion designers and aimed to sell to the US/UK market. There was no eCommerce back then. Just Commerce. Someone would see the dress, send an email and enab...

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Data, Tracking, Targeting... How much is enough?

May 2, 2018

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