

Time to Plan for the New Next
As things begin to open up and business leaders grapple with the new next, there are two questions arising. The first one is a basic one that's always been there - How do leaders cope up with the moving dynamics and hence re-skill, up-skill and come to speed with this changing world. Two, how to find ways to minimise the impact from the current crisis, quick enough, as Digital gets pushed to the centre, stronger powerful and changing us forever. Irrespective of how the future


Your Throbbing Start-Up Seeks Wings...
Twinkle Twinkle little Start up.. Imagine if Uber after series of brainstorming had concluded that innovation meant - building great comfortable taxis for commuters. Good for us they didn’t do that, instead picked a different insight. They saw the pain people went through while booking cabs and simply solved that. Lot of times we wonder if there a framework that can help small businesses, growing brands and start-ups focus on brand building and marketing in this complex Digit