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October 11, 2018

You are all ready with what looks like a winning digital strategy with a category shaping roadmap. But what if you were told that this could be grossly irrelevant, or even counter productive? Or if it was doing the brand nothing more than just garnering a few shiny superficial brownie points?...

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Data, Tracking, Targeting... How much is enough?

May 2, 2018

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