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September 29, 2017

Okay, so basic stuff first. We all understand the human truth - we value opinions of people we trust. Anyone who can exercise some influence can be called an Influencer, and Influencer Marketing is based on that premise.

Recently in one of the meetings with a large Influencer Agen...

September 15, 2017

It is almost a given for a brand today to monitor its consumers across the journeys they take to purchase and beyond. Most companies have realised the importance to do so and many are already doing. But very few succeed to 'pick' what matters, generate the relevant insights and be able to ‘orchestra...

September 5, 2017

A Digital Consultancy will give back more. Its time to make sense of the dynamic digital world and create a winning advantage. Read here.

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Data, Tracking, Targeting... How much is enough?

May 2, 2018

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